Short-Form Video Marketing

Video Production Services

Essence Creations is a full-service video production professional. When you work with Essence Creations, you get an individual with experience with producing, scriptwriting, video shooting, and video editing. Videos are the fastest-growing type of content across websites and social media platforms, as seen on TikTok, YouTube, Instagram, Facebook, and more. Why has there been such a dramatic increase? Because video conveys your businesses information in a humanizing, visually pleasing, and digestible way.

Short-Form Video Marketing plays a significant role in the success of your marketing strategy. Marketing with videos increases engagement on social media’s and educates your audience on your product or service in an eye-catching and engaging way. Because video marketing is so important to your overall marketing plan, you need an expert in video marketing to create high-quality, professional videos for your business.

Why do you need our Short-Form Video Marketing Services?

Additionally, working with Essence Creations saves you more time than if you were to create videos yourself. So, continue making your business the best it can be and leave it to us to bring it’s story to life.

Getting Started

Step 1: Introduction

The first phase in your marketing journey with Essence Creations begins with a meeting and a deep dive into your business. We discuss your businesses background, we look at any previous marketing you have, we talk about your marketing goals and what you expect, and we discuss how frequent you plan on posting your marketing content.

Step 2: Storyboarding and Scriptwriting

The second phase in your marketing journey with Essence Creations comes to storyboarding and scriptwriting your content. Once we are experts with your business, the creative process begins. We must brainstorm concepts, structure, and Call-to-Actions (CTA) into your short-form videos. Here we basically create the “idea’s” for your marketing videos.

Step 3: Pre-Production

Once we’ve gotten the storyboard/scriptwriting done, we must begin preparing for the shoot. Here, we will discuss Time, Date, Location, Actors, and voice actors. This typically goes by pretty quick unless we have to hire actors outside of your businesses employees.

Step 4: Production

Production is where your marketing videos start to come to life! Here, We will meet up on our film-site. We will gather our actors, prepare our scenes, and get ready to film. Once we are ready we will begin filming. Typically, each shot will take 1-3 tries for perfection so expect a few hours of filming.

Step 5: Post-Production

Once the video shoot is complete, the video editing begins. This is typically the longest step as editing takes time. Editing involves many steps. Organizing footage, creating project files, gathering background music, strategically placing and trimming footage, integrating voice-overs/voice recordings, editing voice audio, color correcting footage, adding captions, visual effects, and audio effects, exporting, and delivering. This can take 1-3 days to complete depending on the size of the video shoot.

Improve your video marketing with Essence Creations

Let us show you how Essence Creations can create high-quality videos to increase engagement with your business.